In the same manner, the survey contributes to the understanding of the role of user engagement or satisfaction towards streaming. Nonetheless, subscriber numbers are the key focus, but the existing lesa base should also be retained with a high level of user loyalty. With the proper quality of service delivery on its platform, YouTube has established itself in its targeted market, meaning that the majority of the users are loyal to this social media platform.
In conclusion, it can be said that with the help of following particular trends and meeting the needs of its users, YouTube retains its leading position in the field of streaming services and provides immense value to society. As consumer trends further evolve along with technological development, the massive platform focus on growth and user satisfaction will grant YouTube a great place in the sphere.
Mike Durango, co-author of the study said that YouTube is a rapidly growing platform in the entertainment industry. Of course, YouTube today has several subordinate services, including YouTube TV, YouTube Premium, and YouTube Music – of course, they do not attract as many users as the original service, but all of them find them very useful. There is a great opportunity for YouTube to capitalize on this given that these premium services could be sold directly to this large clientele base.
