“Wicked Movie Collaborations: Fashion & Makeup Updates”

Brands are excited about the upcoming release of “Wicked,” a prequel to “The Wizard of Oz,” starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda, on Nov. 27.

The film has already enchanted audiences with its captivating story, adapted from the popular Broadway musical, and has inspired a variety of themed collections and collaborations. These partnerships have infused the aesthetics of the film’s characters into various consumer fashion and accessories lines, including apparel, beauty products, footwear, and lifestyle items.

For example, Beis has launched a travel accessories collection, while Sydney Designs has created jewelry inspired by the main characters. H&M’s capsule collection features the film’s color palette and motifs, reflecting the contrasting personalities of Elphaba (green) and Glinda (pink).

Below are some of the “Wicked”-themed collections to keep an eye out for ahead of the film’s release.

Eugenia Kim has announced a collaboration with Universal, unveiling a capsule collection of hats inspired by Elphaba (Cynthia Erivo) and Glinda (Ariana Grande) from the musical “Wicked.” This collection commemorates the upcoming theatrical release of the film and includes 14 unique hats and fascinators. The Elphaba-inspired pieces feature black and green hues with “Defying Gravity” embroidery, while Glinda’s influence is reflected in soft pink designs adorned with bows and sequins. Prices for the collection range from $125 to $495.

Eugenia Kim x Wicked

Image Credit: Courtesy of Eugenia Kim

Eugenia Kim has unveiled a collaboration with Universal, launching a capsule collection of hats inspired by Cynthia Erivo’s Elphaba and Ariana Grande’s Glinda from the musical, “Wicked.” This collection celebrates the film’s forthcoming theatrical release, featuring 14 distinctive hats and headpieces. Elphaba-inspired items sport black and green tones with “Defying Gravity” embroidery, while Glinda’s influence appears in pale pink designs adorned with bows and paillettes. The pieces are priced between $125 and $495.

Stanley has partnered with Target to launch a limited-edition collection of “Wicked”-inspired Stanley Quencher tumblers. This line includes Elphaba- and Glinda-themed tumblers available in 40 oz and 20 oz sizes, priced at $55 and $35. The collection is part of a broader launch of more than 150 “Wicked”-inspired products available both in-store and online at Target.

IT Cosmetics has released a limited-edition brush set to celebrate the upcoming film “Wicked.” The set includes the #101 Foundation Brush and the #113 Soft Focus Blush Brush, both inspired by the characters Elphaba and Glinda. Elphaba’s brush handle features green glitter and iridescent witch hats, while Glinda’s brush sparkles with pink glitter and butterfly detailing.